Seriously Childish: The concept of our brand was mostly based on our customers: engineers that might disregard the fashion part but not the logical part of building their own wardrobe. Seeing simple things repeat, observing bright colors, protecting yourself in a mental, and physical cover of your own making. Simple clean silhouettes to underline the intelligence of the garment’s owner, and to contrast the playfulness of Lego inspired color-blocking.
CLASH DNA: For 01100011 the satisfaction of the creative process hides in the moment when all the elements finally come together to make sense. When seemingly chaotic process turns into something structured. As we see the world being built by engineers, our systems work because of engineers, as a customer group they re currently being overlooked by the industry. Largely motivated by logical decision making and sensible solutions, they make a challenging target group for the emotion driven consumption industry. We take that challenge with our logical fashion which is all about constructing and building.
Technical Drawings of Realized Garments
